The National Federation of the Blind and Sendero Group jointly sponsored a booth at the 2009 Consumer Electronics Showcase in Las Vegas, Nevada, January 6 to 11, 2009. Our booth, one of 2,700, was called the Vision Free or Products for Everyone display. It promoted the importance of producing mainstream electronic devices usable out of the box by everyone. Among the items at our booth were the Surfboard remote control, a Panasonic microwave with tactile buttons, and versions of a telephone and radio. Conference participants seemed enthusiastic about our message of universal accessibility. Consumer Electronics Association CEO Gary Shapiro and his spouse, Dr. Susan Malinowski, a retina surgeon, were two of the high-profile dignitaries who visited our booth to look at our endorsed products and to learn about our message. Singer Stevie Wonder joined the NFB and Sendero Group delegations, lending his name recognition to our message by presenting awards to several manufacturers of usable mainstream electronic devices at a special reception held at the conference. The NFB and Sendero Group received considerable national press attention for our educational efforts, logging over seventy-five radio and print stories across the country throughout the week.