Braille Monitor                                                 January 2011

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Sales Soar as Talking Books Mark 75 Years

by Emily Dugan

From the Editor: Many of us treasure the Talking Book but know little about its history in other countries. The same is true for the expanding audio book industry that serves everyone whether or not he or she has a reading impairment that makes reading print difficult or impossible. This article, reprinted from <Independent.co.uk>, Sunday, November 7, 2010, provides some interesting history and a look at the audio book as people perceive it across the pond. Here it is:

They started as an aid for battle casualties and elderly people with failing eyesight. Now Talking Books are a publishing sensation enjoyed by millions as an alternative to the printed word. According to the most recent sales figures from the Publishers Association, downloads of audio books grew by 72 percent between 2008 and 2009. Sales of talking books on CD, cassette, and DVD also grew to an annual £22.4m, according to the sales monitoring company Nielsen BookScan.

It all began very differently. Exactly 75 years ago today, audio books were first produced as a public service for soldiers blinded in the First World War. The Talking Books Service, an audio library run by the Royal National Institute of Blind People, was launched in 1935, when Agatha Christie's The Murder of Roger Ackroyd was recorded onto LPs and distributed to users, along with a large record player. Modern technology--particularly MP3 players--and a growing roster of high-profile narrators have given the format a dramatic boost.

AudioGO, which took over BBC Audiobooks last year, is one of the UK's largest producers of recorded books, and passed a landmark millionth download last year. Its publishing director Jan Paterson said: "The market is growing all the time. The portability of MP3 players has made more people interested in listening to books. The perception of the audio book as something for older people has changed because people listen to them while doing other things."

The RNIB has been a major beneficiary, with the five audio books it offered in 1935 growing to more than eighteen-thousand titles, which are distributed to 1.76 million Britons. The actor Martin Jarvis, who has narrated hundreds of books, said: "I get letters from people all the time who say they listen to me in their cars or hear my voice coming from their children's bedrooms. When I record, I'm shooting a movie in my mind; I want the listener to forget they're listening and imagine they're there."

Sir Duncan Watson, eighty-four, vice president of the RNIB, said: "I've been using Talking Books since I lost my sight at sixteen. They were on big records then and didn't play for long, but now I've just heard Alastair Campbell's The Blair Years on two CDs. It really gives you a window on the world."

Sue Townsend, author of the Adrian Mole series, said: “After a heavy writing stint, I lay down on the sofa with a copy of Simon Gray's Diaries. I read seventeen pages; then I went to sleep. When I awoke, I couldn't see. Those seventeen pages were the last words I read unaided. The RNIB Talking Books Service lifted me out of the pit of misery. I went on holiday and lay listening to hours of beautifully read books. Talking Books helped me to realize that it was possible to be well read without books.”

Talented Talkers: Voices That Bring Words to Life

Stephen Fry has made a fortune as the official narrator of the audio books for all J. K. Rowling's Harry Potter series in the UK. His output pales, however, compared with actors Miriam Margolyes and Martin Jarvis, two of Britain's most prolific recorders of talking books.

Jarvis was described by columnist Christopher Hitchens as like "a company of actors inside one suit" after he listened to his recordings of P. G. Wodehouse's novels.

Roald Dahl recorded several readings of his own children's books, including Fantastic Mr. Fox and The Giraffe and the Pelly and Me, often beginning tapes with the words: "Read by Roald Dahl, that's me."

The tones of Joanna Lumley have also become ubiquitous on audio books; the actress has narrated everything from Jane Austen's Pride and Prejudice to war poetry and Dahl's Esio Trot.

Gordon Brown used the Talking Books service after an operation on his retina when he was twenty-one meant that he was entirely blind for several days, while Margaret Thatcher also borrowed from the RNIB library after an eye operation. The actor Eric Sykes and poet laureate Sir John Betjeman also used the service.

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