by Kenneth Jernigan
Catchy titles and clever phrases are the stuff of big business. As every advertising agency knows, fortunes are made or lost by the way the public reacts to a jingle or a slogan.
Once I heard a liquor distributor say tha his company had a thoroughly mediocre wine that was going nowhere, and then somebody got the bright idea of giving it a sprkly name (I think it was Wild Irish Rose). After that, he said they couldn't make enought to meet the demand, operating three shifts a day.
Whether that story is true or false, the underlying message is right on target. It is not just what a thing is but how it sounds and feels that sets the tone and gives the value.
When most of us come across the term "visible difference", we think of the trademark of the beuty expert and cosmetics maufacturer Elizabeth Arden. "Visible Difference" is the brand name of moisturizers, lotions, and other products. But for the blind the term means something else. It represents a barrier and a hurdle to be surmounted. Let me illustrate.
When I was a boy of about four, my mother and I were sitting in the front bedroom of our home. Even though more than sixty-five years have passed, I still remember every detail. It was a summer evening just after dark. My father and brother were sitting on the porch, and the night sounds (the frogs and crickets) were coming into full chorus. It was oppressively hot with a lot of dust in the air.
In those days we didn't have electricity, so my mother had just lit the oil lamp. The smell of the burning kerosene began to blend with the regular odors of food and plant life that permeated the four-room house. Of course, all of the doors and windows were open.
When my mother finished lighting the lamp and adjusting the wick, she sat down and put her arm around me. Then she kissed me on the left side of my face. Since she was sitting on my left, this was a natural (amost an automatic) gesture. Then she said:
"Do you like for mother to kiss you?" Now, this put me into a real dilemma-for I very much liked for mother to kiss me, but I felt shy and embarrassed to say it.
Hunting a way out, I thought perhaps I could say yes by shaking my head. From conversations I had heard, I knew that other people shook their heads to mean yes or no, but I didn't know which way the head should move to indicate which meaning. It had never before occurred to me to wonder about the matter since I had never needed to know. My mother or anybody else around the house would undoubtedly have been perfectly willing to tell me if I had asked, but that didn't help in the situation I was then facing.
Using the best logic I could muster, I thought that since my mother was sitting on my left, maybe if I moved my head that way, it would indicate yes. Unfortunately it didn't, and my mother (not understanding my embarrassment and lack of knowledge) thought I was saying no. She was hurt and cried, and I didn't know how to explain.
So what is the moral of that little story, that minor tragedy of childhood? It is not that blind people are less competent than others of their age and circumstance. It is not that blind persons are slow learners or inept. It is that sometimes something that can be seen at a glance must be learned a different way by a blind person. The learning can be just as quick and just as effective, but it won't happen unless somebody thinks to explain, to help the blind child cross the barrier of the visible difference. There is no great problem in knowing how to shake one's head or in doing a hundred other things that sighted children learn without ever knowing that they have done it. It is only that the blind child must either be unusually persistent and inquisitive or have somebody constantly at hand who thinks to give information. Other wise, insignificant details will multiply to major deficits.
And this is not just a matter of childhood. After seventy years I keep learning new things about the barrier of the visible difference. Recently when I told a blind friend of mine who is a lawyer about my head-shaking episode, he asked if I knew how you are supposed to hold your hand in a court when you are told to raise your right hand. I said that I had never thought about it but had always assumed that you simply raise your hand about your head, which is what would seem logical in the circumstances.
"No," he told me, "that isn't the way it is done. You raise your hand to shoulder level with the palm out." He went on to tell me that when he was being sworn in to be admitted to the Bar, he had raised his hand above his head and that later, one of his classmates had told him how the customary ritual is performed.
It is important to understand the significance of this incident. There is nothing better about raising the hand to the shoulder than over the head. It doesn't make one a better lawyer or a better witness in court. My friend is an excellent attorney, and I have testified in court on more than one occasion. We are simply dealing with a custom of society, a visible difference.
More than anything else (at least, unless one is aware of it and thinks about it) meaningless visible differences can lead to confusion and misunderstanding, and sometimes even to misplaced feelings of superiority or inadequacy. A thing that looks beautiful to the eye, for instance, can feel ugly and dirty to the touch. Again, let me illustrate. Once when I was four or five, my mother and father took me to the county fair. This was a big event.
We lived about fourteen miles from the county seat, and we didn't have a car. Very few people did in those days, so friends and neighbors pooled their transportation and helped each other with rides.
On this particular occasion my mother and I were standing at one of the booths at the fair. In retrospect it must have been one of those places that give prizes for throwing darts, tossing rings, or something of the sort. Regardless of that, the woman in charge gave me a small statue of a horse. As I think back on it, she may have done it because I was blind, or simply because she thought I was a cute kid. For purposes of my story, it doesn't matter.
The horse must have been quite pretty, for both the woman and my mother kept exclaiming about it. It was apparently covered with some sort of sparkly gold paint. To the eye I assume that it was extremely attractive, but to me it just felt dirty and grungy.
Now, I had never before had a small gold horse or, for that matter, any other kind of horse, or very many nice toys of any kind-so I was pleased and ecstatic with my treasure. But I thought I ought to clean it up and try to make it look nice.
Therefore, while my mother and the woman were talking, I busily scratched all of the rough-feeling gold paint off of it. It was quite a job. By the time I had finished, my horse felt clean and attractive. I was proud of it. Imagine, then, my dissappointment and chagrin when my mother and the woman noticed what I had done and were absolutely dismayed. I couldn't understand why they were unhappy, and they couldn't understand why I felt that the horse was better for my effort. Again, I had bumped head-on into the barrier of the visible difference.
Unlike the head-shaking incident, this was not exactly a matter of learning correct information. If a thing looks better to the eye and feels worse to the touch, that doesn't make it better or worse. It simply means a different point of view, a visible difference.
I thoroughly understand that we live in a world that is structured for the sighted, so if a blind person intends to get along and compete in society, he or she must learn how the sighted feel and what they think is beautiful and attractive. But this has nothing to do with innate loveliness or quality. It is simply a visible difference.
As a matter of fact, althought I wouldn't scratch the paint off of it if I met it today, that horse of my childhood would feel just as dirty to me now as it did then. A few years ago when I went to Athens, I was invited (no, urged) to handle a variety of sculptures. They may have looked beautiful, and I have no doubt that they did; but they didn't feel beautiful-at least, not to me. They felt dirty, and I wanted a good hand- washing after feeling them. Hopefully this does not mean that I am either a barbarian or a boor, only that my way of appreciating beauty may have something to do with the fact that I touch instead of look.
Do not make the mistake of thinking that it is only the blind who get stuck on the barrier of the visible difference. The sighted do it, too-repeatedly, every day. Recently when I was in the hospital, I was being taken to the x-ray department for tests. On the way I had to stop to go to the bathroom. As I came out, a hospital official (I think she was a nurse) saw me and exclaimed, in what I can only describe as panic:
"Catch him! He's going to fall. His eyes are closed."
My wife explained to her that I am blind and that my eyes are usually closed. It made no difference.
"It doesn't matter," she said. "Hold him. His eyes are close. He will fall." This woman is not abnormal or unusually jumpy, nor (at least, as far as I can tell) is she stupid. She is simply so accustomed to the fact that sighted people look about them to keep their bearings that she cannot imagine that sight and balance have nothing to do with each other. If I had thought it wouldn't have upset her, I would have asked her is she believed she would be unable to stand up in a totally dark room.
During that same hospital stay, when I stepped into another bathroom, the nurse turned the light on for me even though I told her in a light and pleasant tone the I didn't need it. She said she would turn it on anyway. It was clear that she felt uncomfortable to have me in the bathroom in the dark. Obviously this is not a major matter. It simply shows that we feel uneasy when something violates (even benignly) our routine patterns.
And these are not isolated instances. Every day letters and articles come to my attention to prove it.
A journalist from Ohio writes to say that the blind need special fishing facilities-and he will lobby the government to help make it happen. He doesn't say why we can't fish in the regular way like everybody else, which many of us do all the time.
A locksmith from Wisconsin believes the blind would benefit from specially shaped door knobs (oval and textured, he thinks), and he is willing to design them. A pilot from Pennsylvania thinks we should solve any problems we have with the airlines by setting up an airline of our own, and he will help fly the planes.
A man from Minnesota believes that blind alcoholics cannot benefit from regular programs used by the sighted and suggests separate services. Some years ago the Manchester Union Leader, one of New Hampshire's most prominent newspapers, said that the governor of the state was so bad that only the deaf, dumb, and the blind could believe that he was competent.
These few illustrations are not a complete list, of course, but only a sampling. Moreover, I am not talking about all of the sighted. An increasing number are coming to understand and work with us. They give us some of our strongest support. Nor am I saying that the sighted are hostile toward us. Quite the contrary. Overwhelmingly the members of the sighted public wish us well and have good will toward us. It is simply that they are used to doing things with visual techniques, and when they look at a blind person, they see something to which they are not accustomed-what I call the barrier of the visible difference.
Most sighted people take it for granted that doing something with eyesight is better than doing it some other way. Visual techniques are sometimes superior to non-visual techniques, and sometimes not. Sometimes the non-visual way of doing a thing is better. Usually, however, it isn't a matter of better or worse but just difference.
This brings me to my experience with the National Federation of the Blind. I first became acquainted with the Federation almost fifty years ago, and it has done more than anything else in my life to help me gain balance and perspective-to understand that the barrier of the visible difference need not be a major obstacle, either for me or my sighted associates.
With more than fifty thousand active members throughout the nation, the National Federation of the Blind is leading the way in making it possible for blind people to have normal, everyday lives. We of the Federation seek out parents and help them understand that their blind children can grow up to be productive citizens. We work with blind college students, giving scholarships and providing successful role models. Blind seniors make up an important part of the organization, helping and encouraging each other an exchanging ideas and information. We develop new technology for the blind and assist blind persons in finding jobs.
All of this is what we of the National Federation of the Blind do to help ourselves and each other, but the chief value of the organization is the way it helps us look at our blindness and the way it helps sighted people understand and accept. We who are blind know that with reasonable opportunity and training we can earn our own way in the world, compete on terms of equality with others, and lead ordinary, worthwhile lives. We do not feel that we are victims, or that society owes us a living or is responsible for our problems. We believe that we ought to do for ourselves and that we also should help others. These attitudes are the heart and soul of the National Federation of the Blind. They constitute its core beliefs and reason for being.
We go to meet the future with joy and hope, but we recognize that we need help from our sighted friends. If we do our part, we are confident that the needed help will be forthcoming. We also know that both we and the sighted can surmount the barrier of the visible difference and reduce it to the level of a mere inconvenience.