Director of Communications and Marketing

Under the direction of the President of the National Federation of the Blind, the director of communications and marketing is responsible for the planning and implementation of both short- and long-term strategic communication goals that will lead to the achievement of organizational growth and image-related objectives.

Responsibilities

  • Research, develop, and implement strategies and plans to achieve organizational goals with respect to image, communications, and growth.
  • Monitor industry innovations in social media, public relations, communications, branding, and related areas; implement new capabilities as appropriate.
  • Lead organization staff in implementing marketing, public relations, and communication initiatives.
  • Monitor project implementation and utilization of resources.
  • Coordinate member communications and assist local affiliates.
  • Oversee content in organizational communication tools—e.g. websites, podcasts, magazines.
  • Coordinate organizational messaging.
  • Implement and update (as needed) brand standards of the organization.
  • Supervise staff assigned to the communication unit and manage budgets.
  • Oversee the development of organization marketing and communication materials (in all media).
  • Work closely with organizational leaders to develop performance metrics (calls, donations, member involvement, etc.) necessary to meet NFB goals and provide timely reports of performance metrics outcomes to ensure accountability. Develop new performance metrics as necessary.
  • Provide training to strengthen organizational capacity among the membership and elected leaders.
  • Work on the development of strategic partnerships.
  • Advise the President on strategic matters.

Qualifications

  • Understands the importance of member and community involvement; participates as appropriate in activities that link the organization to the larger community.
  • Ability to reflect and articulate the organization’s values and messages.
  • Ability to effectively collaborate with elected leaders, members, and staff, and other stake holders to meet organizational goals and objectives.
  • Commitment to comply with and enforce all organizational policies and procedures.
  • Effective supervisory skills.
  • Ability to complete and analyze financial documents
  • Strong skills in written communications
  • Effective public speaker
  • Demonstrated ability to effectively present information and respond to questions from a diverse range of stakeholders

Minimum Education and Experience

  • A bachelor’s degree in a related field or 5+ years of experience and/or training in marketing/communications
  • Experience working with volunteers
  • Experience in a supervisory or management role (preferred)

How to Apply

We do not speak in terms of “positions” for many of our jobs at the NFB Jernigan Institute, preferring to focus on the applicant’s total skill set in determining a fit with our needs. Candidates for jobs at this level are hired on the basis of their education and experience ratings and careful assessment of performance in multiple interviews. We seek individuals who long to identify with a cause and to assist in advocacy for a group long denied equal opportunity to succeed or fail on the basis of ability and not be denied opportunity on the basis of society’s stereotypes. This job is open until filled. Applicants should send, preferably via email, a résumé and cover letter indicating salary requirements to: Human Resources, National Federation of the Blind, 200 East Wells Street, Baltimore, MD 21230, telephone 410-659-9314, fax 410-685-5653, email HR@nfb.org.

The National Federation of the Blind is an equal opportunity employer. Accordingly all terms and conditions of employment will be carried out without regard to race, creed, color, religion, gender, sexual orientation, nationality, marital status, age, disability or any other protected status. For more detailed information about our commitment to equal opportunity in employment, please email a request to HR@nfb.org.