FOR IMMEDIATE RELEASE

Release Date: 
Thursday, May 31, 2012
Category: 
Chris Danielsen
Director of Public Relations
National Federation of the Blind
(410) 659-9314, extension 2330
(410) 262-1281 (Cell)

National Federation of the Blind Partners with Groupon Grassroots

Buy an NFB Groupon June 4–10 to Support Braille Literacy

Baltimore, Maryland (May 31, 2012): The National Federation of the Blind, the nation’s leading advocate for Braille literacy, and Groupon Grassroots, the philanthropic arm of Groupon, are teaming up to bring Braille into the lives of more blind children who need it.  

The National Federation of the Blind campaign will be available on the Baltimore Groupon page beginning on June 4, and running through June 10.  Groupon subscribers can pledge support for the National Federation of the Blind Braille Literacy initiative in increments of $10, with each $15 purchased providing one Braille Reading Pals packet to a blind child.

Braille Reading Pals is an early literacy program that fosters positive attitudes about Braille for children and their families and promotes a love of reading by encouraging parents to read daily with their blind or low-vision child.  Participants receive a print/Braille book to read with their child and to encourage an independent exploration of Braille. Participants also receive a plush “Reading Pal” to accompany reading time and help young blind children develop fun and positive associations with reading Braille.  Each $15 purchase will pay for a full set of Braille Reading Pals materials for a blind child and help set a blind child on the path to Braille literacy and future success. 

Dr. Marc Maurer, President of the National Federation of the Blind, said: “We are pleased to be partnering with Groupon Grassroots to bring Braille literacy into the lives of more young blind children who desperately need it.  There is a proven correlation between Braille literacy and employment, and yet only one out of ten blind children is being taught Braille in schools today.  We would never accept such a low literacy rate among our sighted children, and our blind children should be no exception.  The Braille Reading Pals program is an initiative to increase the number of blind children learning Braille by introducing a love of Braille and reading into a blind child’s life at an early age.  Please help us to create a bright future for blind children by purchasing a Groupon that will go toward giving one blind child the tools needed to become a literate and successful person.” 

You must be a Groupon subscriber to purchase a Groupon.  If you are not currently a Groupon subscriber and would like to become one in order to purchase a National Federation of the Blind Groupon, you may visit Groupon’s subscription Web page.