FOR IMMEDIATE RELEASE

Release Date: 
Friday, July 13, 2012
Category: 
Chris Danielsen
Director of Public Relations
National Federation of the Blind
(410) 659-9314, extension 2330
(410) 262-1281 (Cell)

National Federation of the Blind Raises Nearly $10,000
 through Groupon Grassroots

Funds Raised Will Support Braille Literacy Initiative for Children with Low Vision

Baltimore, Maryland (July 13, 2012): The National Federation of the Blind, the nation’s leading advocate for Braille literacy, and Groupon Grassroots, the philanthropic arm of Groupon, have teamed up for the second time to bring Braille into the lives of more blind children who need it.  

The latest National Federation of the Blind campaign began on July 11, and runs through July 18.  In only two days, this campaign has raised nearly $10,000 for the National Federation of the Blind Braille Enrichment for Literacy and Learning (BELL) program.  Groupon subscribers can pledge support for the NFB BELL program in increments of $15, with each $15 purchased providing Braille instruction materials for the hundreds of children with low vision who participate in the program.

The BELL program is a two-week intensive program designed to introduce students with low vision to Braille and other alternative techniques of blindness in a positive way.  Students attend the program for six-and-a-half hours each day.  Daily instruction covers: blindness attitudes; tactile discrimination; Braille reading; Braille writing, including the use of the slate and stylus; and nonvisual techniques for daily living.  Lessons in each area are made enjoyable by using games and other non-traditional methods that demonstrate to the students how exciting Braille can be.  In 2012 alone, the BELL program is bringing Braille to low-vision children at fourteen sites in ten states, and the program will continue to expand in 2013.

Dr. Marc Maurer, President of the National Federation of the Blind, said: “We are pleased to partner with Groupon Grassroots again to bring Braille literacy into the lives of more young children who desperately need it.  In schools across the country today, children with low vision—who meet the legal definition of blindness—are being denied Braille instruction.  The BELL program seeks to ensure that low-vision children gain the crucial literacy skills that every child needs and deserves.  We have already raised nearly $10,000 and hope to raise $15,000 by the conclusion of this campaign on July 18.  Please help us to create a bright future for all blind children, including those with low vision, by purchasing a Groupon that will go toward giving the children in this program the tools needed to become literate and successful.” 

You must be a Groupon subscriber to purchase a Groupon.  If you are not currently a Groupon subscriber and would like to become one in order to purchase a National Federation of the Blind Groupon, you may visit Groupon’s subscription Web page.