FOR IMMEDIATE RELEASE
National Federation of the Blind Nonvisual Accessibility Web Certification Granted to Target.com
Web site Certified As Equally Accessible to Blind and Sighted Users
Baltimore, Maryland (February 9, 2010): The National Federation of the Blind (NFB), the nation’s leading advocate for Internet access by blind Americans, has awarded the Gold Level NFB-NVA Certification to Target.com. The NFB applauds Target’s commitment to ensuring equal access to its Web site to blind consumers and commends Target’s leadership in Web accessibility.
Dr. Marc Maurer, President of the National Federation of the Blind, said: “The Internet has become integrated into every aspect of daily living, from working to shopping to entertainment. The blind population, which stands at 1.3 million and is growing as Americans age, must have access to Web sites and new Web applications if we are to participate fully in modern society and the information economy. We commend Target for making its Web site fully accessible and therefore giving the blind independent access to Target’s valuable information and services.”
Anne Taylor, director of access technology for the National Federation of the Blind, said: “It has been a pleasure working with Target to make its Web site accessible to all shoppers. We appreciate the Target.com team’s hard work and congratulate them on achieving Gold Level NFB-NVA Certification.”
Steve Eastman, president of Target.com, said: “We are pleased to offer a simple and convenient online shopping experience for all our guests at Target.com. As our online business has evolved, we have worked with the National Federation of the Blind to significantly improve the experience for guests who require assistive technology and we will continue to do so as our business grows and new technologies become available.”
The NFB Nonvisual Accessibility Web Certification Program connects Web site and application developers with leading experts on blindness and accessibility to ensure that their Internet sites or applications are fully accessible to and usable by blind people employing screen access software. Applicants go through a rigorous evaluation and testing procedure and work with a web accessibility consultant (WAC) to address any accessibility issues discovered during the evaluation. Once the site or application has addressed all accessibility issues, it is granted the right to display an NFB-NVA seal of approval on its site. Sites are continuously monitored to ensure that they remain compliant with certification criteria. If a site remains accessible, its certification is renewed on an annual basis. If accessibility issues arise, the National Federation of the Blind and the WAC will work with the site developers to remedy them.