FOR IMMEDIATE RELEASE

Release Date: 
Monday, January 5, 2009
Category: 
Chris Danielsen
Director of Public Relations
National Federation of the Blind
(410) 659-9314, extension 2330
(410) 262-1281 (Cell)

National Federation of the Blind to Exhibit at Consumer Electronics Show

Exhibit Will Highlight Products Blind People Can Use

Baltimore, Maryland (January 5, 2009): The National Federation of the Blind (NFB), the oldest and largest organization of blind people in the United States, in partnership with the Sendero Group, will exhibit at the international Consumer Electronics Show (CES), held January 6–11, 2009, in Las Vegas. The CES, the largest technology showcase in the world, will feature a booth sponsored by the National Federation of the Blind and the Sendero Group that highlights “vision free” products—mainstream products that blind people can use independently.

The NFB and the Sendero Group will be manning the booth along with internationally-acclaimed singer-songwriter Stevie Wonder. The Sendero Group is the developer of the first accessible GPS and talking map, and one of the products that will be featured at the booth is their new Mobile Geo, an accessible GPS program for cell phones and PDAs.

Dr. Marc Maurer, President of the National Federation of the Blind, said: “Many new consumer electronics and home appliances are designed with visual displays and interfaces that make it extremely difficult and in some cases impossible for the blind to use them independently. It is critical that blind people have access to all features of mainstream products and technology with the same ease of use as the sighted. The Consumer Electronics Show is an important opportunity to reach out to manufacturers and encourage them to create accessible products. Creating technology that is accessible to and usable by blind people is not difficult, and it is essential if the blind are to be independent, productive citizens.”

Representatives from the National Federation of the Blind and the Sendero Group, along with Stevie Wonder, will be at the Sands Expo and Convention Center, in booth 72044 during the Consumer Electronics Show. For more information about accessible technology or the National Federation of the Blind, please visit www.nfb.org.