FOR IMMEDIATE RELEASE

Release Date: 
Sunday, July 1, 2012
Category: 
Chris Danielsen
Director of Public Relations
National Federation of the Blind
(410) 659-9314, extension 2330
(410) 262-1281 (Cell)

PUSH BEVERAGES and NFB team up to support Braille literacy

JULY 1 (New York, NY): PUSH Beverages launches their new PUSH-2-O bottled 20 ounce water today. The new PUSH-2-O label contains a message encouraging drinkers to learn more about and donate to Braille literacy. This message, designed by the National Federation of the Blind (NFB) reads “Support Braille literacy for the blind: Text “Braille” to 85944 to donate $5 to the National Federation of the Blind. Learn more at: www.nfb.org.” The NFB logo is also included.

Braille equips the blind with literacy in the exact same manner that print empowers the sighted. Yet, today fewer than 10 percent of blind children are learning Braille. The National Federation of the Blind has launched the Braille Readers are Leaders Literacy Campaign to improve Braille literacy and double the number of young Braille readers by 2015.

“We at Push Beverages feel that getting this very important message in so many hands and on so many desks, tables and gym bags will really make a difference to the NFB and Braille literacy,” stated a representative from Push. “It’s our turn to give back in every way we can.”

Dr. Marc Maurer, President of the National Federation of the Blind, said: “Braille is the key to success for blind children, but today too few are learning it. We are thrilled to team up with PUSH Beverages to spread the message of the critical importance of Braille literacy.”

Nicky Gacos, president of the National Association of Blind Merchants, an affiliate of the National Federation of the Blind, said: "PUSH Beverages has been a wonderful partner with Randolph-Sheppard vendors and other blind entrepreneurs. It is gratifying that the bottles we sell will now carry the message of Braille literacy, which has been integral to success for so many of us."

PUSH Beverages is a full-line beverage company with over thirty carbonated and noncarbonated drinks available in 12-ounce, 20-ounce and 2 liter packages under the PUSH®, PUSH-2-O® and TRIBE TEA® Brands. PUSH Beverages, new to the market in 2008, is currently sold in twenty-two states in the eastern United States and looking to spread west in the near future.