Information Access, Consumer Independence, and Free Matter for the Blind

Shannon Bridgmon Rinaldo

Preferred Citation

Rinaldo, S. B. (2012). Information access, consumer independence, and free matter for the blind. Journal of Blindness Innovation and Research, 2(1). Retrieved from doi:


Information access is crucial for consumer independence. Advertising provides information, empowering consumers to independently make consumption decisions. Items qualified for Free Matter for the Blind are restricted from containing advertising, which may have unintended consequences limiting consumer independence, creating consumer vulnerability. Results of a survey are presented showing the restriction to be at issue for blind consumers.

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The Journal of Blindness Innovation and Research is copyright (c) 2014 to the National Federation of the Blind.