[PHOTO/CAPTION: Art Schreiber]
[PHOTO/CAPTION: Art Schreiber]
The
Braille Monitor
October,
2003
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39 Years Ago Newsman
Had Front‑Row Seat to Beatles History
by Rick Nathanson
Art
Schreiber
From the Editor: Art
Schreiber is president of the NFB of New Mexico. If you talk to him for any
length of time, you will quickly learn that much of his working life was in
radio and that he still has lots of contacts in media circles. Not many Federationists
know, however, that Art was one of two American reporters sent to cover the
first Beatles concert tour of North America in 1964. The story of that adventure
has nothing to do with blindness, but it is an interesting glimpse into the
life of a Federation leader. The August 22, 2003, edition of the Albuquerque
Journal carried an article about Art Schreiber and that amazing Beatles
tour. Here it is:
Like fans of the Fab Four
everywhere, Art Schreiber has for years yearned for a Beatles reunion. Of course
the reunion he hopes for isn't exactly what most people have in mind. For Schreiber
a reunion would be a chance to get reacquainted with the two surviving members
of the world‑changing rock band. One of the two, Ringo Starr, will appear
in concert Monday at the Sandia Casino Amphitheater.
Schreiber is planning to
be there, and he's hoping for an opportunity to shake Starr's hand and exchange
a few personal words with him. Schreiber, 75, was one of five journalists--two
American and three British--assigned to travel with the Beatles on their first
tour of North America in 1964. The thirty-two‑day tour breezed through
twenty-five cities and logged more than 40,000 miles.
Next year will be the fortieth
anniversary of that tour, and a book about the tour, Ticket to Ride,
by Larry Kane, the other American journalist accompanying the Beatles, will
be released later this year.
John Lennon was shot and
killed by a crazed fan on December 8, 1980, outside his New York City apartment
building. George Harrison died November 29, 2001, from cancer. "The last
time I saw Ringo was thirty-nine years ago," Schreiber recalled. "It
was the day after the Beatles' final concert of the tour, and they were at the
airport in New York to head back to London. Ringo and the others called to me
from the top of the steps at the airplane, `Bye, Art!' "Ringo," he
[Schreiber] said, "was the most happy‑go‑lucky of all the Beatles.
But he confided to me how lucky he felt to be with the Beatles because he had
replaced the original drummer, Pete Best. He also said he was homesick. That
was the most serious I ever got with him."
Schreiber, also a bit homesick,
told Ringo about his eight‑year‑old daughter Amy. Unknown to Schreiber,
Ringo got Schreiber's home address in Cleveland and sent Amy a troll doll, wildly
popular at the time. A gossip columnist from the Cleveland Press got
wind of it and mentioned it in a column.
"When I got home from
the tour, there were thirty-forty kids in my front yard waiting to touch me,"
Schreiber said. "They asked my daughter to hold up the troll doll behind
the glass door, and the kids kissed the glass. My wife was always having to
clean the door."
Of course by that time
Schreiber had become used to all the eccentricities and craziness that followed
the Beatles.
Radio
Days
Art Schreiber grew up in
East Liverpool, Ohio, an irony the Beatles would have appreciated. His father
was a Presbyterian minister and manager of a 2,000‑acre cattle farm. His
mother was a homemaker.
"My father always
listened to the news on the radio before going out to work in the morning, and
I listened with him," Schreiber said. He credits those early morning broadcasts
with inspiring him to later seek a career in broadcast.
Schreiber eventually found
himself in Albuquerque as vice president and general manager of Albuquerque
radio stations KOB-AM and KOB-FM.
Always extremely near‑sighted,
Schreiber became blind as a result of a condition that causes tears and detachment
of the retinas. He is now president of the National Federation of the Blind
of New Mexico and chairman of the New Mexico Commission for the Blind.
Back in 1964 Schreiber
was news director at KYW-AM in Cleveland, which was owned by the Westinghouse
Broadcast Network. Schreiber often doubled as national correspondent for Westinghouse,
covering high‑profile stories and rubbing elbows with the day's biggest
newsmakers.
During his career Schreiber
filed radio reports on the presidential bid of John F. Kennedy, Kennedy's funeral,
and Lyndon Johnson's rise to the presidency. He covered NASA and the first manned
space flights. He reported on race riots in Chicago, New York, Los Angeles,
and Miami and he covered Martin Luther King Jr.'s march from Selma to Montgomery
and James Meredith's march through Mississippi for voting rights.
That he got the Beatles
assignment was something of a fluke. A competing radio station had won a sponsorship
bid to bring the Beatles to Cleveland as part of the band's tour. To avoid getting
lost in the roiling dust cloud of Beatlemania, Schreiber suggested that he be
placed on the band's tour as the national correspondent for the Westinghouse
Broadcast Network. The network's Washington bureau chief hated the idea, insisting
that Schreiber cover the national Democratic convention in Atlantic City.
"He told me a serious
newsman can't lower himself to cover the Beatles," Schreiber said. "I
told him it's a sociological phenomenon and we ought to do it." Schreiber
also assured him he could manage both assignments.
Westinghouse Network officials
gave Schreiber the go‑ahead. He joined the Beatles entourage in New York,
straight from the Democratic convention, missing only a few of the tour stops.
He remained with the Beatles for the better part of a month and got to know
each of them personally.
"John Lennon and I
sat together on the chartered plane almost every night," Schreiber said.
"When John found out I traveled with Kennedy and King, he couldn't get
over it and kept wanting to talk about politics and religion and what was happening
in America. He was an intellectual."
When not deep in conversation
with Schreiber, Lennon and Paul McCartney passed sheets of paper back and forth
as they crafted songs. "The floor of the plane was just littered with the
stuff," Schreiber said. "I could have picked up those scraps and they'd
be worth big money today."
Among his fondest memories
are nightly Monopoly games he played with Lennon and George Harrison. "When
we'd arrive at a hotel, I'd no more sooner get in my room and the phone would
ring and it would be John Lennon. He'd say, 'Art, where are you; we're waiting.'
So I'd go to his room and he and George would be sitting there at the Monopoly
board. John always stood up to shake the dice and roll. He wanted so badly to
get Park Place and Boardwalk. He could stand to lose the game, as long as when
he lost he had Park Place and Boardwalk."
Harrison was true to his
reputation as the quiet Beatle. He was preoccupied with acquiring the B&O
Railroad. "I asked him why he wanted the B&O so badly, and he never
did tell me. He never did tell me much of anything. We'd play until sunrise,
and I'd be falling asleep at the table, and John would poke me and say, 'one
more game, Art.' During this whole time George would say practically nothing."
Sleeping late was out of
the question for Schreiber, who had to file fifteen radio spots each day. His
reports focused on all manner of things Beatle: what they had for breakfast,
lunch, and dinner; how the crowd and individual fans reacted to them at concerts;
how the security was managed; interviews with local DJs who aired Beatles music;
and near daily interviews with the Beatles themselves.
He also reported on the
assortment of things that fans threw on stage during the Beatles' shows. Airborne
projectiles included cakes, jelly beans, various articles of clothing--particularly
women's undergarments--and pieces of jewelry.
"In Detroit the cops
would come on stage and grab the watches and anything else of value and put
them in their pockets," Schreiber recalled. "In Chicago, at an amphitheater
on the site of the old stockyards, somebody in the balcony threw a huge raw
steak and almost hit Paul McCartney. Just missed his head by inches."
Schreiber, then 36, became
a celebrity by association with the 20‑something Beatles. As part of the
band's entourage, he often got pawed by fans who wanted a piece of the Beatles--but
would settle for a piece of anyone or anything that had come in contact with
the Beatles.
On separate occasions Schreiber
had three tape recorders and two portable typewriters "ripped right out
of my hands," he said. "Fans were grabbing at my clothing, tearing
away pieces of my suits. Someone even cut off my necktie with scissors."
Schreiber, a smoker in
those days, said fans went so far as to fight for his discarded cigarette butts.
Band
Mementos
On a wall in Schreiber's
home hangs a shadowbox that frames a "Meet the Beatles" record album,
a New York Paramount orchestra pit ticket for "An Evening With the Beatles,"
price $2.50, and several Beatles photos with personal inscriptions and autographs.
The contents of the shadowbox
and a handful of audio interviews Schreiber did with the band members are all
he has left of the historic 1964 tour. "It was a special time, but I don't
think I realized it back then," he said.
Of course the passing years
have a way of putting things in perspective. Should Schreiber have his own personal
Beatles reunion, he intends to seize the moment. "I'll shake Ringo Starr's
hand and say, thanks for letting me be a part of it because it sure was fun."
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