Feel the Love

Eleven-year-old Eme Mitchell-Butler sits on a chair smiling and holding a Love Notes audio box.The National Federation of the Blind and Kellogg’s Rice Krispies Treats® want more children to feel loved and supported.

Rice Krispies Treats® writable heart-shaped wrappers are a great way for kids to receive messages of love and support at school. And now blind children can participate too.

The new accessible Love Notes come in the form of Braille stickers and re-recordable audio devices.* The Braille stickers are heart-shaped to place in the white space on Rice Krispies Treats® wrappers. Each sticker sheet includes eight uplifting phrases in Braille that parents can share with their children, from "You've Got This" to "Love You Lots."

Kellogg came to the National Federation of the Blind to make sure the Love Notes program reflected a positive attitude about blindness and that its materials were accessible. A video about the program features eleven-year-old Eme Mitchell-Butler and her mom, Tabatha Mitchell, both active members of the National Federation of the Blind.

The Kellogg Company has a special connection to blindness. Their founder, W.K. Kellogg, lost his sight and continued to work full time. His commitment to living the life he wanted reflects NFB's philosophy.

We're proud to partner with Kellogg's Rice Krispies Treats® in promoting Braille literacy, and increasing opportunities for inclusion in school and beyond.

*Due to the enthusiastic response and support for this program, the supply of Love Notes (both Braille stickers and re-recordable audio devices) has run out. We are exploring options for continuing the program. Please call Kellogg’s Consumer Affairs at 1-800-962-1413 to let them know you’d like to order more.