Baltimore, Maryland (July 2, 2016): The National Federation of the Blind today announced that it is working with Walmart to offer the retailer’s ads on NFB-NEWSLINE®, its audio information service for the blind and print disabled.  

“Being able to independently access the same information as our sighted peers, including information about consumer goods,  is a vital part of removing obstacles and enabling blind people to pursue our dreams and live the lives we want,” said Mark Riccobono, President of the National Federation of the Blind. “We are very pleased to work with Walmart to bring the company's retail ad content to NFB-NEWSLINE® subscribers.”

Walmart circulars will now be available on NFB-NEWSLINE®, which is a free audible information service available to the blind and print-disabled that offers more than four hundred publications, including newspapers and magazines, emergency weather alerts, job listings, and TV listings, along with retail ads. The service will share information on products and pricing for the Walmart store closest to the customer.  

“Before retail ads came to NFB-NEWSLINE®, I had to ask someone to read them to me,” shared an NFB-NEWSLINE® subscriber from Utah. “NFB-NEWSLINE® makes me feel independent because I can read what I want, when I want, and as much as I want. For those of us who cannot read retail ads and check sales, saving money is so difficult. I love that I am now able to bargain shop at Walmart just like my sister does.”

“The ability to access the information you want, when you want it, is an important facet of our NFB-NEWSLINE® service. We continually strive to expand NFB-NEWSLINE® as a comprehensive service,” says Scott White, Director of Sponsored Technology Programs for the National Federation of the Blind. “Now, through NFB-NEWSLINE®, blind and print-disabled people will have unprecedented access to the full content of retail ads from Walmart. These ads will provide not only pricing but also valuable product information that would otherwise be inaccessible to someone who is unable to read print. We’re extremely pleased to continue to grow NFB-NEWSLINE® by providing ads from Walmart.”  

NFB-NEWSLINE® is accessible via a touch-tone telephone, email, internet, portable players, or an iOS Mobile App. For more information or to register for NFB-NEWSLINE®, visit http://www.nfbnewsline.org or call 1-866-504-7300.